1. Now that you know how much a client is “worth” to you over their “lifetime” of doing business with you, you can determine how much you are willing to spend on a client who refers several clients to you.
|
Referrers From “L” in above table |
Silver (4 New Clients) |
Gold (8 New Clients) |
Platinum (12 New Clients) |
Diamond (15 New Clients) |
|
Growth in Business |
Growth in Business |
Growth in Business |
Growth in Business |
|
|
10% |
40% |
80% |
120% |
150% |
|
25% |
100% |
200% |
300% |
375% |
|
50% |
200% |
400% |
600% |
750% |
|
75% |
300% |
600% |
900% |
1125% |
|
100% |
400% |
800% |
1200% |
1500% |
