3. Develop a multi-tiered program based on the number of new clients your referrals generate, and reward your referrers in two ways: immediate gratification and delayed gratification. For instance:
|
Level |
New Clients |
Reward |
|
Silver |
4 |
Dinner for two, 5% discount on all products and services you sell. |
|
Gold |
8 |
Concert tickets, 10% discount on all products and services you sell. |
|
Platinum |
12 |
Night stay in local resort, 15% discount on all products and services you sell. |
|
Diamond |
15 |
Weekend get-away including flight and hotel, plus 20% discount on all products and services you sell. |
In this example, the immediate gratification is a one time payoff such as the dinner, concert tickets, the night in a local resort and the weekend get-away.
The delayed gratification is an ongoing benefit designed to keep your clients coming back. In our example, it is the discount your clients receive on their purchases.
In either case, your imagination is the only limiting factor in determining what you can offer your clients. Just remember to reward them for the NEW CLIENTS you generate… not the number of people they tell to contact you. If they’re going to get some nice rewards, they need to do their fair share of the conversion process.
