Listen to These Business Owners Who Were Touched By Jack Kaser’s Words
We have developed a cost effective (free) way for you to attrach more qualfied prospects, generate more profit from your current clients, and get more qualified referral business for June.
How…?
NEXTLevel will put on a small seminar for you. We will share valuable information about growth strategies during these tough economic times on YOUR behalf to your very best customers, strategies that can be implemented today for immediate results.
Contact us today to schedule an overview of the valuable presentation. We are offering this as a value you can pass on to your customers for the month of June.
Set yourself apart from your competition!
Contact us Now!
Are we in a Recession? Some believe so, and many small businesses are feeling the economic squeeze and will soon face the day they have feared since opening their doors. Yet some choose to not participate. Todd Reed, CEO of Slice of Stainless, is one who is not afraid to stomp on the peddle when gas prices skyrocket instead of easing up and riding it out. Because of his proactive behavior, his business quadrupled since 2005 with 400% growth and 35% annual profits. Todd is now the dominate player in his market and he did it during tough times when it seems like everyone else is hibernating. How did he do it? The answer sounds simple, but took an extremely creative mind to get it done….. ‘Differentiation’.
Todd speaks highly of a gentleman he met three years ago by the name of Jack Kaser, CEO of NEXTLevel Business™. “Jack brought an expertise to the table that our company was missing. He created growth strategies that set my company apart from ALL of my competitors. It wasn’t just one idea, it was an entire arsenal of online and offline integrated strategies that drove massive leads to my door. Jack’s on a mission to truly help business owners like me who refuse to be numbed by our economy. If you’re a small business entrepreneur, I encourage you to choose not to participate in the recession. Find help. You can start by visiting www.NextLevelBusiness.com if you’re serious about taking control. Be proactive, not reactive.
The payoffs will be huge!”
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If you would like more information on Slice-of-Stainless, visit www.sliceofstainless.com or call 1.800.309.5484.
If you would like more information about NextLevel Business™, visit www.nextlevelbusiness.com, call or email Jack at 513.678.1750, jack@nextlevelbusiness.com.
Quick Cash Generator #1
Cash In On Dead Inventory
Quick Cash Generator #2
Ethically And Beneficially Exploit Your Loyal Customers
Quick Cash Generator #3
Don’t Forget Your Other Customers
Quick Cash Generator #4
Pre-Purchase Discounts
Quick Cash Generator #5
Gift Certificates
Quick Cash Generator #6
The “Preferred Customer”
Quick Cash Generator #7
Discounting Accounts Receivable
Quick Cash Generator #8
Reactivate Past Customers
Quick Cash Generator #9
Complimentary, Non-Competitive Joint Venture Events
Quick Cash Generator #10
Increase The Transactional Value Of Each Sale
Quick Cash Generator #11
Vendors’ Co-op Money
Quick Cash Generator #12
Renegotiate Your Contracts
For more information or expanded ideas, please email me (jack@nextlevelbusiness.com) and I would be glad to help you.
1. Now that you know how much a client is “worth” to you over their “lifetime” of doing business with you, you can determine how much you are willing to spend on a client who refers several clients to you.
|
Referrers From “L” in above table |
Silver (4 New Clients) |
Gold (8 New Clients) |
Platinum (12 New Clients) |
Diamond (15 New Clients) |
|
Growth in Business |
Growth in Business |
Growth in Business |
Growth in Business |
|
|
10% |
40% |
80% |
120% |
150% |
|
25% |
100% |
200% |
300% |
375% |
|
50% |
200% |
400% |
600% |
750% |
|
75% |
300% |
600% |
900% |
1125% |
|
100% |
400% |
800% |
1200% |
1500% |
The Main Causes Of Most Business’ Problems
One of the most important things you can do when you get a client, is to establish your value – and the quicker you can do it, the more you’ll reinforce your client’s decision that they made the right decision in choosing you, and the faster you’ll gain their continued confidence and trust.
First of all, it’s important to know that there are only a handful of things that cause the majority of problems for most businesses. And if you can get a handle on those things, nearly everything else will take care of itself. In general, most problems can be categorized into these two main categories:
1. Insufficient cash flow
2. Inefficient operations
The first category, “Insufficient cash flow,” may be the result of several subcategories, such as:
1. Insufficient numbers of leads
2. Poor conversion ratios
3. Not maximizing the transactional amount of each sale
4. Not enough return or repeat customers or purchases
5. Not maximizing the average buying lifetime of each customer
6. Not utilizing proactive referral strategies
“Inefficient operations,” the second category may also consist of several subcategories:
1. Overstocked inventory stores
2. Excessive, redundant or dead inventory
3. Not enough turn-over of on-hand inventory
4. Employees not slotted in proper jobs according to skills and abilities
5. Excessive employees
6. Underutilized employees
7. Underutilized, redundant or inefficient operations, management, collection, and delivery systems
8. Poor time management practices
9. Poor employee selection, training, motivation, and correction procedures
10. Not monitoring what the competition is doing, or what the market wants and will respond to
Of course, these are not exhaustive lists. Several additional items could no doubt be added to each of the two categories, and each of those items could be further broken down into additional sub categories. But the main point here is to point out that by working on a few key areas, many of a business’ problems can be solved very quickly, and with relative ease.
The Best Defense Is A Quick And Effective Offense
The best time to deal with a lagging cash flow is before it ever happens. Installing a variety of systems that function independently of each other and that will continue to function regardless of whether or not the other systems produce is by far the best solution.
But sometimes the unavoidable or the unpredictable hits, and the time for preparation is past. When this happens, many business owners either give up altogether, or attempt desperate measures to turn things around. Unfortunately, neither of these plans is likely to turn things around, and will most likely cause even further problems.
The real solution is to have a very clear and defined plan with predictable and measurable results. In some cases, there may be a trade-off of future profits in exchange for more immediate cash flow. And as painful as that may be, instituting such a plan may be exactly what the business needs to get back on its feet.
4. Using the table below, determine what the average Annual Value and the average Lifetime Value of your clients is. That is, how much on average, does each client spend with you each year and over the course of their “buying lifetime” with you? (Appendix A contains an explanation of each line.)
|
A |
Number of clients you currently have |
|
|
B |
Amount of average sale |
$ |
|
C |
Average profit margin of each sales transaction |
% |
|
D |
Average dollar amount of profit on each transaction (B x C) |
$ |
|
E |
Number of sales per year per client |
|
|
F |
Average annual revenue value of each client (B x E) |
$ |
|
G |
Average annual profit value of each client (D x E) |
$ |
|
H |
Number of years client does business with you |
|
|
I |
Lifetime Revenue Value of each client (F x H) |
$ |
|
J |
Lifetime Profit Value of each client (G x H) |
$ |
|
K |
Number of your clients who would like to receive FREE gifts, special rewards and VIP recognition |
|
|
L |
Percentage of your clients who would be willing to refer others to you and in return receive FREE gifts, special rewards and VIP recognition (K ÷ A x 100) |
% |
|
M |
If the percentage of your clients in Line “L” refer only _______ clients to you, you will grow your business by (L x number of new clients they refer) |
% |
|
N |
Number of new clients you will generate (A x L) |
|
|
O |
Total number of clients you will have (A x L + A) |
|
|
P |
Additional annual revenue your business will generate (N x B x E) |
$ |
|
Q |
Additional annual profits your business will generate (N x D x E) |
$ |
|
R |
Total Lifetime Revenue Value (I x O) |
$ |
|
S |
Total Lifetime Profit Value (J x O) |
$ |
3. Develop a multi-tiered program based on the number of new clients your referrals generate, and reward your referrers in two ways: immediate gratification and delayed gratification. For instance:
|
Level |
New Clients |
Reward |
|
Silver |
4 |
Dinner for two, 5% discount on all products and services you sell. |
|
Gold |
8 |
Concert tickets, 10% discount on all products and services you sell. |
|
Platinum |
12 |
Night stay in local resort, 15% discount on all products and services you sell. |
|
Diamond |
15 |
Weekend get-away including flight and hotel, plus 20% discount on all products and services you sell. |
In this example, the immediate gratification is a one time payoff such as the dinner, concert tickets, the night in a local resort and the weekend get-away.
The delayed gratification is an ongoing benefit designed to keep your clients coming back. In our example, it is the discount your clients receive on their purchases.
In either case, your imagination is the only limiting factor in determining what you can offer your clients. Just remember to reward them for the NEW CLIENTS you generate… not the number of people they tell to contact you. If they’re going to get some nice rewards, they need to do their fair share of the conversion process.
2. Let your customers or clients know, both verbally and by showing them, that you appreciate them and their business. Develop a simple script to invite them to refer other people they know to do business with you.
Dear Owner/Entrepreneur,
“Ever met a business who has built such empowering relationships, they compete soley on value, not price, and the loyalty of their customers generate massive referrals who also become customers for life?”
…thats what we do.
Expert in:
1) Attracting more qualified new business prospects
2) Generating more profitable income from existing customers
3) Building repeat & referral business and creating customers for life